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All our products are delivered securely


We don’t store your card details and ensure 3D security


Our staff are highly trained to answer any questions


Manchester Showroom is open til 10pm everyday

About us

Eastern Gold Co are committed to providing fine diamonds, gold bullion & quality 22ct gold jewellery, backed by exemplary customer service. We strive to become the premier retail jewellers and elevate the perception of asian jewellers selling in the United Kingdom.

With more than half a million customers shopping with us every year, Eastern Gold Co is now one of the largest specialty retailers in the United Kingdom. 

We've been pioneers of online jewellery shopping since 2002 and have established ourselves as one of the UK’s most trusted online asian jewellery outlets. We are the original online jewellery retailer born in the heart of Manchester, with over 20 years of ecommerce experience.

We are a family run business established in 1981 who come from a long line of international jewellers spanning over more than 6 generations, we have grown from traditional asian jewellers to multi-channel global retailers and manufacturers.

We pride ourselves on our commitment to high quality jewellery and personal service that has made us the top choice jewellers for over 40 years.

Testimonials & Reviews

In the press

We are here to help

We not only offer excellent customer service, but a person centred attitude. Our staff are highly trained to answer any queries and problem-solve. We aim to take away the complexities of buying jewellery online. Please call us for your bespoke solution.

Our Services

Cash for Gold

We are proud to be able to offer competitive prices for Gold and old, used and even broken Jewellery

Jewellery Repair

We offer affordable jewellery repairs, from Ring Sizing, Replacing Stones, Repairing Chains & Bracelets and much more

Watch Alterations

With our bracelet adjustment service you can get your watch altered to fit perfectly while you wait

Bespoke Jewellery

Our team of master goldsmiths will make your item in our workshop. We Specialise in Name Necklace Pendants

Insurance Valuations

Our experts examine your jewellery and provide a written valuation that acts a legal document you can use for insurance.

Bullion Consultation

We offer tailored solutions on how to buy investment gold in the UK. We also offer advice on how to protect your investment portfolio.

Book an Appointment

Give us a call

Talk to our Customer Service team on 0161 225 1957

Visit our store

161 Wilmslow Road, Rusholme, Manchester, M14 5AP